Cyber-sociology is a fast developing field. Large internet companies like Google, Yahoo and Microsoft are hiring sociologists in order to understand and harness the social power of the Internet. Marc Smith a sociologist at Microsoft Research believes that thanks to the vast amount of sociological data on the internet it is possible for sociologists to apply their sociological imagination. He cites the example of Netscan, a unit of Microsoft Research that makes available sociological data gleaned from internet online communities such as Usenet to the researchers.

According to the NetScan ...<< MORE >>